Op Art on a bike

Here’s a mesmerizing teaser created by United Visual Artists besides with the german bike builders VANDEYK and curated by the great website NOWNESS. We think that after 30 hours of shooting the result is worth sharing. An inspiration for you all to make it through the week and think about your next weekend ride :)

Some curiosities of the shooting taken from the original article:

The dark bunker underneath the UVA studio.

A Canon 5D MKII, to shoot stills.

Hours on set

Victor Vasarely and Bridget Riley were obvious influences, but also the phase experiments by Steve Reich and John Cage, linking visual feedback and movement with sound.

Helmet worn

Happy accidents
During testing the LED strip was installed on one of the director’s bikes. They forgot to take it off and were soon riding around the city looking very bling indeed.


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